Hisense Exhibit - CES 2025 Las Vegas
Hisense
With a 24,800 square foot both L shape booth, the goal was to demonstrate not just innovation, but transformation: how AI can enhance daily experiences in entertainment, cooking, gaming, and even home energy management.
Designed in collaboration with Impact XM, the exhibit was more than just a display, it was an interactive journey. Visitors walked through towering LED archways into a world where AI-driven scenarios brought Hisense’s technology to life. Whether it was experiencing AI-enhanced sports and art, stepping into a smart home suite with interconnected appliances, or witnessing the latest advancements in automotive and smart city technology, attendees were fully immersed in the possibilities of an AI-powered future.
From smart home innovations to cutting-edge entertainment, CES 2025 was a statement: Hisense isn’t just following the AI revolution, it’s leading it.
summary
the ask
what we delivered
In total, we incorporated over 1,000 Aluvision Hi-LED 55 tiles and a mix of pixel pitches across the booth, the majority of which were used for the two main entrances of the exhibit. The strategy was quite effective—where audience eye level was closest to the tiles, they placed the tightest pixel pitches to ensure optimal viewing quality.